New Product Leadership Role for Nielsen's Clarken

Nielsen has promoted Megan Clarken to the newly created role of President of Product Leadership, leading its Marketing Effectiveness practice and Watch media research products.

Clarken (pictured) joined the company in 2004, since when she has held numerous exec positions, including MD of Media Client Services in APMEA, and MD of Nielsen's digital businesses in both Asia Pacific and Australia. More recently, she led the global team responsible for product strategy, development and management of the company's measurement products for TV, digital and cross-platform content and advertising. She has also been involved with setting the direction for Nielsen's Total Audience initiative, and in delivering the measurement to the marketplace.

In her new role, she reports to COO Steve Hasker, who comments: 'Megan is a world-class leader who has a deep understanding of the media business and is exceptional at executing key product launches and initiatives. I'm confident she will excel in her new role while continuing to lead the charge to make Total Audience measurement a reality'.

Web site: www.nielsen.com .