Research Now Co-Founder Joins RealityMine Board

Research Now co-founder and former CEO Chris Havemann has joined the Board of Manchester, UK-based research tech and consumer analytics specialist RealityMine as a Non-Executive Director.

Established by Garry Partington and Rolfe Swinton in 2011, RealityMine combines active eDiary and other survey tools with proprietary passive behavioral metering technologies on mobile devices, tablets, PCs, and home routers, to analyse the context of consumers' daily lives and their media consumption behaviour. It also provides the TouchPoints research and technology, now available in twenty markets. As well as its UK base, the firm has US offices in New York, Los Angeles, Chicago, and Silicon Valley; and one in Sydney, Australia.

Havemann (pictured) co-founded online panel specialist Research Now, leading it through acquisition by online survey community e-Rewards. After nearly two years as President & CEO of the latter, he became CEO of tradesman recommendation service Rated People, and worked there until last April. He currently serves as a Non-Executive Director on the Board of home emergency service business HomeServe.

Partington comments: 'Chris has an incredible track record of success in building and growing research data businesses. We are very fortunate to have his experience and vision as part of the Board especially as we enter what is shaping up to be an incredible year of growth and expansion for our company'.

Web site: www.realitymine.com .