Dentsu Aegis Buys Data Consulting Firm Cardinal Path

Marcoms giant Dentsu Aegis Network has acquired North American digital data consulting firm Cardinal Path for an undisclosed sum.

Co-headquartered in Chicago and Vancouver, and with additional offices in Phoenix and Toronto, Cardinal Path was founded in 2011 as a merger of three web analytics and digital intelligence firms: Ottawa-based PublicInsite, Vancouver-based VKI Studios and Arizona-based WebShare. The firm offers web and other analytics services, including a proprietary tool called the Online Analytics Maturity Model, which helps enterprises assess their current processes across the board.

Following the acquisition, Cardinal Path's team of 80 analysts, statisticians, academics and developers will continue to operate under the leadership of President and co-founder John Hossack (pictured), with his senior partners and co-founders David Booth, David Eckman, Corey Koberg, and Alex Langshur, as well as CFO Greg Dos Santos.

Hossack will report jointly into Robert Horler, CEO of Dentsu Aegis Network USA; and to CEO of Dentsu Aegis Network Canada, Annette Warring, who comments: 'Cardinal Path has the capabilities and vision to simplify the complexity of big data and make it significantly more relevant and actionable in communications. An agency rooted in digital analytics is best suited to drive this development, which is what we have found in Cardinal Path'.

Web sites: www.dentsuaegisnetwork.com and www.cardinalpath.com .