Pulsar Launches 'Dashboard' Automotive Insights Study

Cello's social media intelligence division Pulsar has launched a quarterly study called 'Dashboard', to uncover insights around car brands and their digital audiences.

The new tool analyses the performance of the top ten car brands by revenue, and their audiences in five European countries. In addition, it covers topics such as which single car brand gets women talking more than men, what features drive consumer discussion, or the rapid rise of in-car connectivity.

All insights in the resulting report are derived from Pulsar's automotive tracker; an ongoing study set up to continuously gather data from a variety of online sources including Twitter, Facebook, YouTube, blogs, forums, reviews and news.

Web site: www.pulsarplatform.com .