Microsoft Rolls Out Video Pulse Audience Measure

Microsoft has launched a service called Video Pulse, to help market researchers, political campaigners, brands and movie studios measure the recorded reactions of audiences and customers to ads, political campaigns or other digital content.

Based on the company's existing Pulse real-time feedback service, Video Pulse collects feedback on recorded video on any digital property, and at any time. The tool works by tying audience reactions to a video timecode, enabling users to rate and provide feedback on video second-by-second, and play back their and other respondents' feedback on demand. As well as its use for ad testing, the tool can be applied to online distance learning and broadcasting.

Dritan Nesho (pictured), Head of Microsoft Pulse, comments: 'With Video Pulse we will introduce a new format of digital content rating to the marketplace. Customers will soon have the ability to upload video content and have it rated quickly and at scale, across digital space and at any time, and in a detailed and complete way around the questions and attributes that matter to them most'.

Web site: www.microsoft.com .