Univision Hires Nielsen Veteran Jed Meyer

In New York, Hispanic media giant Univision Communications Inc. (UCI) has appointed Nielsen veteran Jed Meyer as Executive Vice President, Corporate Research.

The company has sixteen broadcast, cable and digital networks, 61 TV stations, and online and mobile apps, products and content creation facilities in Miami, New York and Los Angeles. Meyer (pictured) joins after four years at Omnicom Media Group's data and analytics business Annalect, where he served most recently as Global Research Director. Prior to this, he spent more than twenty years at Nielsen, latterly as SVP, Client Solutions. Earlier, he led the company's CCData media market research division across Greater China, and launched Nielsen DigitalPlus to integrate set-top-box data with other data sources.

In his new role, Meyer reports to Jessica Rodriguez, EVP and CMO, who oversees the company's Corporate Research team. Roberto Ruiz, UCI's EVP of Strategy and Insights, will also now report to Rodriguez, following the resignation of his previous manager Kevin Conroy, who has stepped down to pursue 'new opportunities' in the technology sector.

UCI President and CEO Randy Falco comments: 'Jed brings a wealth of media- and digital-focused research, marketing and advertising expertise to Univision. He has a deep understanding of new trends in media consumption and consumer insights, and his background as a leader of global research - coupled with Jessica's creativity and marketing skills and Roberto's deep understanding of our audiences - will strengthen our existing research capabilities and provide new and actionable visions across our company'.

Web site: www.univision.net .