More Funds from Nielsen Innovate for Israel's ciValue

Israel-based customer insight and personalization software provider ciValue has closed a $2.4m seed round from a group of investors including Nielsen Innovate. The funding will be used to roll out a new self-service solution for grocery, health and beauty retailers.

CiValue's cloud-based software applies predictive data science algorithms to purchase and behavioural data, to create personalized offers for each individual customer. The firm's new DIY service has been developed to help firms engage directly with their customers.

New funding comes from investment subsidiary Nielsen Innovate, itself based in Israel; and others including Mac Fund and Deutsche Telekom.

Esther Barak Landes (pictured), CEO of Nielsen Innovate, comments: 'We were the first investors in ciValue because we understood the size of the market opportunity and believed in the strength of co-founder Beni Basel and his team. We are very pleased to continue supporting ciValue's growth with additional investments, along with our new partners, Deutsche Telekom'.

Web sites: www.civalue.com and www.nif.co.il .