PR Agency HBI Launches Market Research Arm

US boutique PR and digital communications agency Hope-Beckham Inc. (HBI) has launched a market research business in Atlanta, GA.

HBI's new MR services include focus groups and group studies, affinity interest mapping, online surveys, hot topic heat maps and customer journey mapping. In addition, the market research division will develop digital personas to uncover search and social media behavior, and provide mystery shopping to investigate the customer experience in-store, online and via apps.

EVP and MD Jennifer Jones-Mitchell (pictured) comments: 'Research is a critical component to understanding the needs and motivations of any target customer. We believe every brand initiative should begin with a deep dive into the target customer's mindset in order to create communications that truly connect and convert calls to action'.

Web site: www.hopebeckham.com .