Commercial Radio Malaysia Names GfK Official Partner

Industry association Commercial Radio Malaysia (CRM) has appointed GfK as its official research partner, to provide radio audience measurement across the country.

CRM is the professional association for commercial radio broadcasters in Malaysia. The deal runs from the second half of this year until the end of 2018, and will see GfK introduce a combined methodological approach. Two waves of surveys will be conducted each year among 12,000 representatively selected radio listeners in Malaysia. These respondents will log their radio usage over a period of seven days, with 80% responding via a paper diary and 20% through an electronic diary.

In a statement, GfK said the new contract signals the return to a single radio ratings system for the Malaysian market. CRM President Sathiaseelan Paul Thurai (pictured), who also serves as CEO of Media Prima Radio Networks, comments: 'We are certain that this partnership with GfK will continue to make our insights and research more compelling for our other business partners and definitely the industry itself to use and further strengthen our presence among our listeners. We are looking forward to working closely with GfK and delivering great results for everyone'.

Web sites: www.commercialradio.my and www.gfk.com .