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New Research Aid
This month has seen the launch of the new Researcher's Toolkit CD-Rom from the British Market Research Association (BMRA) in the UK.
The toolkit is free of charge and is designed to be the point of reference to assist researchers on both client and agency side, by providing an array of statistics, information and opinions on a wide range of relevant subjects. The areas covered in the toolkit include:
- Macromarket data
- Information on the UK market research industry (includes BMRA member company listings and profiles)
- Useful information sources
- MR techniques
- BMRA members' omnibus surveys
- Relevant business literature
- Industry codes of conduct
- How to commission research (includes BMRA member company listing & Selectline)
- Education courses
For further information, visit www.bmra.org.uk
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