IVP Launches Remote Eyetracking Solution

In the US, Interactive Video Productions (IVP) has launched a remote eyetracking tool called MobiLAB ET Online, allowing survey respondents to participate in studies from anywhere with a webcam and Internet access.

Based in New Jersey and owned by fieldwork group Schlesinger Associates, IVP provides research technology labs in facility, in-field, and online through which to test interactive software and hardware systems and assess usability and user-friendliness. In February, the firm extended its mobile research lab product MobiLAB, with the launch of an integrated version offering combined behavioral and emotional measures.

The new MobiLAB ET Online solution is powered by technology firm Sticky, and promises to deliver the same eyetracking metrics as traditional in-person services, including stimulus presentation, recording, visualization and analysis - but in a remote webcam environment. Bob Granito, President of IVP, comments: 'We are excited to partner with Sticky to bring cost-effective eye tracking to mainstream research in a way that it is fast, reliable, global and scalable'.

Web site: www.interactivevideo.com .