Michael Link is New Chief Exec of Abt SRBI

US public policy research firm Abt Associates has named former Nielsen data scientist Michael Link as President and CEO of its survey, opinion, and public policy research business Abt SRBI.

The division was formed after Abt Associates' acquisition of SRBI (Schulman, Ronca & Bucuvalas) in 2007, and offers a full range of research services for public opinion and public policy surveys, as well as market research. Link (pictured) spent the last nearly nine years as Nielsen's Chief Behavioral Methodologist and Senior VP of its Data Science Institute. He also oversaw its Singapore Innovation Hub; a collaboration with the Singapore Economic Development Board to create new measurement strategies. Earlier in his career, he was a Senior Survey Methodologist for the Centers for Disease Control & Prevention, Senior Survey Director and Methodologist at RTI International, and he served as President of the American Association for Public Opinion Research (AAPOR) from 2014 to 2015.

Abt's EVP and Chief Business Officer Jay Knott states: 'Michael is a visionary thought leader on the convergence of survey research and data science as well as a successful business executive with a deep understanding of the public and private sector aspects of the survey and data research industry'.

Web sites: www.abtassoc.com and www.srbi.com .