B2B Data Firm Mintigo Gets Funds to Fuel Expansion

Enterprise predictive marketing firm Mintigo has announced a new funding round, led by a $15 million injection from Sequoia Capital.

Mintigo's cloud-based software provides data and predictive analytics to increase sales, making use of a data pool of more than 200 million individuals and 15 million companies, described by the firm as 'the deepest in the B2B data sector'. The technology is integrated with marketing suites from the likes of Oracle, Salesforce, Microsoft, Adobe and Marketo.

CEO and co-founder Jacob Shama comments: 'We are fortunate to have great investors like Sequoia who recognize the strategic value Mintigo brings to marketing and sales. Mintigo is growing fast' - revenue and platform usage both grew more than 7X in 2015 - 'because we have an innovative product with a large and valuable pool of data for B2B marketing and sales'.

Co-founder and CTO Tal Segalov says the company 'helps turn Data Janitors into Data Scientists' - the latter being people who 'just sweep data around'. He explains: 'It's not about having the most data it's about having the right data, which is what makes the biggest difference in finding your best leads'.

The firm is online at www.mintigo.com .