Meltwater Buys Social Media Analyst Encore Alert

In the US, media intelligence solutions specialist Meltwater has acquired startup Encore Alert, whose proprietary technology sifts social media posts to identify trends and track interactions with influencers.

Founded in 2013, Encore Alert uses artificial intelligence to help marketers identify and act on emerging social media trends, and sends them alerts of 'top priority conversations' about their brands.

This solution will now be integrated into a similar Meltwater product, Smart Alerts. Jorn Lyseggen (pictured), founder and CEO of Meltwater, comments: 'We are all drowning in social media, and the challenge we have is to identify information that is important and actionable. The team at Encore Alert is passionate about this problem, and for the last three and a half years, they have worked tirelessly to condense this clutter down to a handful of daily alerts using sophisticated artificial intelligence. Their algorithms are successfully helping top brands stay on top of emerging crises, important events, and critical trends'.

Web sites: www.meltwater.com and www.encorealert.com .