Nepa Launches IPO, Adds Cint's Bo Mattsson to Board

Stockholm-based brand tracking researcher Nepa has announced the launch of an Initial Public Offering (IPO) to fund the global roll-out its ActionHub platform. Separately, Cint founder Bo Mattsson has joined Nepa's Board of Directors.

The company specialises in building online panels for quant surveys through the ActionHub platform, and combines survey, behavioral and business data to give clients a more complete picture. It also conducts qualitative online research, combining it with technologies that collect real-time data at the moment of purchase, consumption or viewing to understand the customer experience.

Nepa's IPO comprises 1,648,351 common shares which are expected to begin trading on the Nasdaq First North exchange on 26 April under the symbol 'NEPA'. It is hoping the IPO will raise approximately SEK 75m (c.£6.5m), and says 62% of the rights issue has already been guaranteed by a 'select' number of institutional and private investors. In addition, investment company Öhman Fonder has entered into a non-binding agreement to subscribe to 219,780 shares in the offering.

Mattsson (pictured), who has joined NEPA's Board of Directors, is the founder of research technology and panel exchange operator Cint, which was recently acquired by investment firm Nordic Capital for an amount in excess of one billion SEK. Mattsson is currently an angel investor and serves as the Chairman of the board of Sticky and Tech Troopers, and is also a member of the Board at Bemit and Nordnet. Ulrich Boyer, Chairman of Nepa, says of the appointment: 'Thanks to Bo's extensive experience within system development and his knowledge of expanding into the US market coupled with a substantial capital injection thanks to Nepa's forthcoming IPO, we now look forward to taking the next big international leap'.

Web site: www.nepa.com .