CROP's Sylvain Gauthier Joins Léger

Sylvain Gauthier, veteran of Montreal-based full service research agency CROP, has joined polling, research and strategic marketing firm Léger as Vice President Research in its Québec City office.

Founded in 1986, Léger has 600 employees in seven offices in Canada and the US, and owns Canadian web panel legerweb.com as well as North American real-time customer experience specialist Leger Metrics. Gauthier (pictured) joins after 26 years at Léger competitor CROP, most recently as Vice President, and was previously a Project Manager at Segma-Lavalin. In addition, he teaches the University of Sherbrooke's (Longueuil Campus) Marketing Communication Research Master's program.

Company President Jean-Marc Léger comments: 'Léger is pleased to add to its team an experienced and proven leader like Sylvain Gauthier, to advise and assist leaders of organizations and entrepreneurs in their marketing decisions'.

Web site: www.leger360.com .