iModerate Boosts Client Development Team

MR technology developer iModerate has added former Research Now exec Michael Steinberg, and NPD Group veteran Steve Dodge to its client development team.

iModerate combines cognitive techniques with new research methods, and earlier this month announced a tie-up with DIY research software firm Qualtrics, making its moderated one-on-one conversations available to Qualtrics users wishing to explore survey results in more depth.

Steinberg brings twenty years of research and marketing experience, and will lead iModerate's new business and strategic account teams as SVP Client Development. Previous employers include Research Now and Nielsen Media Research, and he worked in marketing and brand management client side for P&G, Quaker and Office Depot.

Dodge joins from Aberdeen Group, where he spent three years as a Senior Sales Executive. Before this he spent three years at Paradigm Sample, after an eleven-year stint rising to Director at the NPD Group. His focus here was on the consumer technology industry.

iModerate CEO Jen Drolet says of the hires: 'Bringing on Mike and Steve is a huge win for us and our clients. Their industry experience, dedication to their craft and consultative nature was immediately evident'.

Web site: www.imoderate.com .