RED C Crosses the Irish Sea for London Launch

Dublin based agency RED C Research & Marketing Ltd has opened a UK office, in Soho, London. RED C Research UK Ltd is a joint venture between the agency and Richard Barton and Charlotte Butterworth, both of whom left MD roles at Future Thinking in February.

The Irish firm, established in 2003, has already built relationships with UK clients, and the new venture seeks to add clients from Barton and Butterworth's own network, built up over twenty years in sectors including entertainment, leisure and lifestyle, kids and family, retail, financial services and automotive.

Richard Colwell, CEO of RED C in Dublin comments: 'RED C has seen double digit growth year on year for the past five years based on hiring the very best talent in the market. We are delighted to be joining in partnership with two of the most talented research practitioners in the UK'.

Barton says with the combination of the new UK team's expertise with the existing team of fifty researchers in Dublin, 'we're confident that RED C will be a disruptive new player in the UK insight market'. According to Butterworth, the new structure means the firm 'can offer the level of attention and flexibility delivered by a boutique agency but supported by our colleagues at RED C Ireland'.

A new UK web site is at www.redcresearch.com .