Maxus Hires Head of Effectiveness

In New York, WPP / GroupM company Maxus has hired Kevin McCarthy as Head of Effectiveness for North America, part of the senior leadership team, and with a remit to build out the agency's data and analytics capabilities.

McCarthy, charged with making sure that the firm's 'every client recommendation and new idea is rooted in data', will be based in New York and report to Chief Planning Officer, David Gaines. He joins Maxus from MediaVest where he was SVP, Group Client Director of Business Intelligence. Earlier in his career he was Regional Director of Marketing Sciences at PHD, heading up more than 25 analysts; and worked with GroupM's MEC as a partner in analytics and insights.

Gaines says the company has spent the last year developing a technology-based platform to make better use of data in decisions, freeing up time to be creative. He comments: 'Kevin's hire is a pivotal next step in furthering this mission - allowing us to bring even more groundbreaking and data-backed ideas to our clients'.

Web site: www.maxusglobal.us .