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Lightspeed GMI Rolls Out Panel Overlay Service
Lightspeed GMI has announced the US launch of a service called AmplifyR Appends, consisting of consumer datasets tied to an online survey panel.
The service uses data from a broad range of partners, including KBM Group, Acxiom, Experian and The Futures Company, to offer clients enhanced profiles of US consumers. AmplifyR Appends overlays demographic and lifestyle data on panelist profiles.
The company launched a social media intelligence solution called Context two years ago, and followed up with a similar tool for political profiling last December. Following the latest launch, Chief Client and Marketing Officer Daniel S. Fitzgerald comments: 'This is the first time these audience profiling tools have been brought together so seamlessly to support advanced forms of digital research'.
A part of WPP's Kantar, Lightspeed GMI is online at www.lightspeedgmi.com and its US headquarters are in Warren, New Jersey.
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