FourthWall Awarded Patent for TV Data Methodology

TV data collection and analytics specialist FourthWall Media has received a US patent for its system and methods for transmitting large volumes of user event data, such as television viewing and DVR activity.

FourthWall works with cable operators to provide embedded device-level expertise and technology for the collection and processing of TV viewing data. Its TVPanel provides second-by-second cable viewing and diagnostics data, used by operators, programmers, agencies, advertisers and researchers for messaging, measurement and analytics.

The firm's new patent has been awarded for a system promising to collect user event data from every broadband device possible, be it a set-top box, game console or smartphone. Louis Slothouber, Chief Scientist and co-founder, says what makes this technology unique is that event data is compressed into a small memory buffer in the broadband device in real-time; and these buffers are periodically uploaded to the collection end-point in the headend when bandwidth is available.

CEO Tim Peters adds: 'Analytics built on census-level viewer data are critical to optimized ad placement and measurement. As television adopts programmatic advertising platforms, the availability of granular, precise viewer data will be a key driver'.

Web site: www.fwm.tv .