comScore Veteran Greg Dale Joins Persado

In New York, cognitive content generation platform Persado has appointed comScore veteran Greg Dale as Chief Operating Officer.

Persado's platform uses cognitive computing technologies to help users automatically create and A/B test different marketing e-mails and other promotional material, delivering insight into the specific triggers that drive action.

Dale (pictured) joins after seventeen years at comScore, where he initially served as CTO, before moving into the role of COO, and becoming involved in the creation of comScore's syndicated products. Earlier, he was VP of Client Services at Paragren Technologies, and he spent five years in client services roles at IRI. He currently serves as an advisory board member for social media analytics start-up Shareablee.

In his new role, Dale will be responsible for business strategy, operations and execution. He will report to CEO Alex Vratskides, who comments: 'We are fortunate to add Greg's expertise and deepen the talent of our executive team as we enter the next stage of aggressive growth across all major digital channels, including display and Facebook. His proven record of managing a rapidly growing business is a tremendous asset that I'm confident will raise the bar even higher on revolutionizing communication through cognitive content'.

Web site: www.persado.com .