Innodata to Buy PR Newswire Media Monitoring Arm

Business information firm Innodata has agreed to acquire the assets of and rights to media monitoring business Agility, part of PR Newswire, when the latter is sold to Cision. Financial terms were not disclosed.

In December, B2B events organiser UBM announced it had reached an agreement to sell its news distribution service PR Newswire to PWW Acquisition, a subsidiary of media intelligence provider Cision, for $841m. Innodata's purchase of Agility - which tracks who is saying what and where about brands - will now become part of this deal.

Innodata's buy will include assets and rights including the Agility and Agility+ applications and platform, the global media database, and customer contracts in the US and UK. The divestiture of Agility is conditional on PR Newswire completing antitrust review of its sale to Cision, but PR Newswire says it expects the Agility deal to go through immediately the other deal is completed.

Robert Gray (pictured), CEO of PR Newswire, comments: 'Agility is an excellent fit for Innodata, and both the platform and the talented Agility team will have the opportunity to grow and succeed. As part of Innodata, we are confident that Agility will continue to help customers better target and monitor the media, distribute news and measure results, and we expect this to be a seamless transition for Agility customers, employees and partners'.

Web sites: www.innodata , www.prnewswire.com , www.cision.com .