Nielsen Launches Mobile Game Tracking

Nielsen has launched an online measurement platform called Mobile Game Tracking (MGT), to provide data and insight into the performance and consumer sentiment surrounding mobile game titles.

MGT will survey a group of 1,200 mobile gamers each week, to enable developers to understand the market appeal of mobile games, segmented by gameplayer behavior and demographics; and whether marketing plans are impacting consumer audiences over time. MGT clients can also monitor how consumers become aware of specific titles and whether a game drives recommendations from existing players.

Michael Flamberg, VP and General Manager of Games, comments: 'In a rapidly changing mobile games market, consumer behavior can often seem elusive and difficult to predict. Nielsen Mobile Game Tracking allows developers to efficiently measure a mobile title's potential, recognize strengths and weaknesses within the market and to track their improvement over time'.

Web site: www.nielsen.com .