Roy Morgan Launches Australian Electorate Database

Australia's Roy Morgan Research has introduced an integrated electorate database, which allows analysis of attitude and opinion profiles across the country's 150 federal electorates.

John La Rosa (pictured), General Manager Client Services - Agencies ANZ, says the tool allows marketers, lobbyists, political parties and special interest groups to target their message across any medium. In addition, planners and strategists can conduct in-depth analysis of each electoral boundary, to ensure they are reaching the right groups with the right messages.

The database's 2.5 years of data to March 2016 covers the 150 electorates, with consumer profiling and media variables; and an export function enables users to create audiences and export them for buying on Facebook.

Web site: www.roymorgan.com .