Launch and More Funds for Analytics Firm DemandJump

In the US, predictive analytics company DemandJump has announced the commercial launch of its artificial intelligence-based marketing platform, while closing an additional $1.8m in a new seed funding round which it will use to expand its sales and development teams.

Established in 2015 by tech veterans Christopher Day and Shawn Schwegman (pictured), DemandJump's platform calibrates disparate online and off-line data, using proprietary artificial intelligence techniques coupled with graph theory and algebraic topology, to optimise allocation of marketing budgets and resources.

In November, the firm secured a seed round of $750,000, and opened early access to its platform. Its latest funding round includes tech industry veterans 4G Ventures, Hyde Park Venture Partners, and Bob Davoli (Managing Director at Sigma Prime). The founders say they are 'very excited that these experienced and sophisticated investors recognize our game-changing technology and are helping fuel the company's growth'.

Web site: www.demandjump.com .