Axis Buys Shopper Insight Firm Cognimatics

In Sweden, store security specialist Axis Communications has spent an undisclosed sum to acquire Cognimatics, whose services include people counting, queue measurement and occupancy estimation.

Cognimatics offers insights into brick and mortar locations, with automatic analysis of store visit numbers, timing, demographics and intent. The firm's TrueView video analytics applications are built using 'intelligent video', and run fully embedded in standard network cameras.

Axis has worked with Cognimatics for several years, and says the addition of its knowledge and technology strengthens its own network video solutions. Axis CEO Ray Mauritsson (pictured) comments: 'Cognimatics' products are well-known with a successful track record in the retail sector, and complement our solutions in that market. We are excited to be able to offer our partners and end users solutions that act as a natural complement to their existing Axis solutions'.

Web sites: www.axis.com and www.cognimatics.com .