Funds for 'People-Based' Marketing Firm Signal

US 'people-based' marketing tech firm Signal has raised $30m in a Series E round of funding, which it will use to expand its platform and business globally.

Signal's platform combines data collection, identification, data 'onboarding', and media activation, for real-time cross-channel engagement. The firm's technology currently runs on more than 45,000 digital properties in 158 countries; while facilitating billions of data requests monthly.

The new investment round has been led by 12A, with participation from Pritzker Group Venture Capital, Baird Capital, EPIC Ventures, and Silicon Valley Bank, bringing total funding to date to $70m. CEO Mike Sands (pictured) comments: 'Most marketing technology operates in silos which hampers brands' ability to connect their data to known users. Signal is the only solutions provider that delivers people-based marketing at scale through one open and agnostic platform that gives brands the foundation they need for reaching always addressable consumers in real-time, anywhere they are'.

Web site: www.signal.co .