Merkle Hires Digital Analytics VP in London

In London, data-driven CRM specialist Merkle has appointed Azlan Raj as Vice President, Digital Analytics, responsible for helping expand its Digital Analytics practice in Europe.

Raj (pictured) joins with more than fifteen years of digital marketing experience. Most recently, he was Head of Digital Marketing Operations at professional services company Accenture Interactive, prior to which he served as the Senior Manager of Marketing Strategy and Analysis at marketing and technology services firm SapientNitro, responsible for leading attribution/media mix modelling and eCRM for Europe.

At Merkle, he joins the Digital Analytics team comprising 150 analysts. Tim Berry, President of Merkle Europe, comments: 'Azlan's appointment further strengthens our expansion efforts in Europe. He will be a tremendous asset to our Digital Analytics team as we continue to optimize data through world-class analytics to improve ROI for global brands'.

Web site: www.merkleinc.com .