Cello Health Insight Boosts IQ Team

London-based agency Cello Health Insight has hired former Ipsos exec Maria Eletskaya as a Director in its European quant research 'IQ' team.

The business, launched in 2014 by marketing services group Cello, comprises Cello Health Insight, Cello Health Consulting and Cello Health Communications. Eletskaya (pictured) joins with thirteen years' quant research experience, with specialisms including complex methods, segmentation and conjoint, brand equity, and forecasting. She was previously Healthcare Group Head at Ipsos MORI in London, before which she worked for Ipsos in her native Russia.

Gracie van Kemenade, Group Director and Head of the IQ Practice, says Eletskaya brings 'unique skills and additional knowledge and capabilities' perfectly aligned with the firm's strategic ambition.

Web site: www.cellohealth.com .