IRI Extends Natural Products Partnership

Retail data giant IRI has extended its long-running partnership with natural, organic, and specialty products insight provider SPINS, to launch a new Shopper Intelligence solution for natural retailers.

The tool combines SPINS' natural product attribution and IRI's 100,000-strong household panel Consumer Network, fusing them with shopper loyalty data, to provide 'a comprehensive and expanded view of consumer shopping habits' in the burgeoning sector.

The partners say users of the new product will be able to exploit consumer insights from more than 30 million households; delve into 'the unique consumer dynamics that drive brand and category growth'; understand 'in-the-moment' shopping, consumption, and usage; and rapidly take relevant action.

IRI Chief Exec Andrew Appel (pictured) comments: 'As our relationship with SPINS continues to grow, we're very excited to join forces with them to provide the first consumer research solution for the natural channel'. SPINS CEO Tony Olson says the deal is 'an exciting addition to the IRI partnership'.

SPINS was established in 1995 and is online at www.spins.com , while IRI is on the web at www.iriworldwide.com .