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Managing Research for Profit
Users of market research (clients) are focused on increasing the profitability of research. The changing business environment dictates the introduction of innovative business solutions and models from the research provider side. ESOMAR'S second event on 'Managing research for profit' will take place from 18-20 May in Brussels in the quest to identify critical success factors in the client-provider relationship and to continue the dialogue.
Amongst the papers presented dealing with these issues, P&G, IBM, Philips Electronics, Renault and McKinsey & Company will explain their company's best practices and key issues in market research.
A number of other sessions with international speakers will deal with:
- The contribution of research as a value driver
- Optimising the client side
- The Client-Provider relationship
- Strengthening the client's role: the way forward.
The session 'Optimising the client side' will feature John Forsyth, marketing principal at McKinsey & Company and will look at the GROW initiative (Global Research Online Workshop) which will enable researchers to demonstrate the value of market research to client companies. It will be followed by a lively debate on the subject. John further commented, 'It will be a prime occasion to discuss the various innovative ways companies have developed and to share their experiences in increasing the impact of research'
Practical pre-conference workshop will contribute towards developing stronger business consultancy skills in the market research context:
- What is needed for effective business decision making?
- Role of the research consultant and required business consultancy skills
- How to operate as a decision facilitator and implementing decisions.
For more information on the programme, please visit: www.esomar.org/seminar_progs/MRP2003.htm
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