i-view Opens New London Facility on The Strand

Viewing facility firm i-view has opened a new Central London-based operation on The Strand, following a six figure round of funding from HSBC. The firm is also planning to launch further operations across Europe and expand its UK team.

Founded four years ago, i-view offers viewing facilities, media labs, eye tracking, dial testing and neuromarketing services to analyse customer responses to new products for an international portfolio of clients. Last October, the firm opened a new operation in the centre of Warsaw, Poland through a partnership with full service local agency Stratega Research.

Using the HSBC investment, i-view has now moved in to a 6,000 square foot facility on The Strand, which it says will allow it to reach a wider international audience from across Europe, the USA, and Asia Pacific, while hiring up to five new members of staff. Bob Qureshi (pictured), Managing Partner of i-view London comments: 'Our current expansion programme consists of a £3m investment over the next five years. HSBC's support has been fundamental in realising our growth as our new London viewing facility and office will allow us to reach a wider international audience. Looking ahead, we plan to complement our Warsaw location by launching our brand across Europe as well as expand our team in the UK.'

Web site: www.i-viewlondon.com .