Accenture Buys Major Stake in Japanese Digital Agency

Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation, which offers strategic planning, data analytics and web integration. Terms of the deal were not disclosed.

Founded in 1996, IMJ provides a suite of services to support clients' digital marketing activities across multiple platforms and channels. At its core, the company has access to large sets of transactional and non-transactional data, generated and made available through clients' owned media, combined with IMJ's ability to convert this data into insight. The firm is led by President and CEO Shinji Takeuchi (pictured).

Through the acquisition, IMJ will enhance the capabilities of digital marketing, customer experience, and marketing optimization specialist Accenture Interactive. Atsushi Egawa, Country MD at Accenture Japan, comments: 'Digital services are a core capability we use to help drive the transformation of our clients and enable them to achieve business growth. Accenture is expanding our global digital marketing capabilities that are offered to the market. Using our unique capabilities, Accenture will continue to provide superior digital services to our clients while collaborating with leading industry partners in our ecosystem.'

Web sites: www.accenture.com and www.imjp.co.jp .