EA Updates Products and Launches Behavioral Databases

Marketing services and data analytics firm Environics Analytics (EA) has updated its core financial products, and launched four new behavioral databases examining Canadian travel patterns, environmental attitudes, social media engagement, and philanthropic activities.

Founded in 2003 by Jan Kestle (pictured), EA provides access to a team of quantitative marketers, modellers and geographers who provide a full range of analytical services, as well as over-the-counter reports, purpose-built software-as-a-service, and a wide variety of modelling approaches. Its new products add to the firm's suite of 40 databases, designed to help organizations understand their customers.

Eleven new data products have now been added to the company's core financial products, including HouseholdSpend, providing estimates of annual expenditures for 471 goods and services; and WealthScapes, EA's database of 178 financial variables that detail Canadian's assets, liabilities and income. In addition, EA has released two versions of its WealthScapes Daytime database, which provides financial data about the population that is reachable in any area during daytime hours; and WealthScapes Fundraiser, which examines the capacity of prospective donors.

Web site: www.environicsanalytics.ca .