MMRi Owner Buys Social Media Listening Firm Klood

DrMoSacoor Digital, the owner of healthcare insight specialist MMR International (MMRi), has acquired social media listening firm Klood for an undisclosed sum. The firm has also hired Ellie Osborne as Qualitative & Digital Research Director, in charge of the Qualitative Research team.

Last year, MMRi partnered with Klood to launch an online listening and analysis solution called Brand Data Intelligence (BDI), for use across the healthcare sector. MMRi parent company DrMoSacoor Digital has now acquired Klood, and Klood and MMRi have teamed up to launch a tool called Footfall Whispers, to enable football fans to predict team transfers.

Separately, Osborne (pictured) joins MMRi from Chime-owned fieldwork agency Facts International where she was an Associate Director, having previously worked for Kent County Council as Research, Planning & Insight Manager. In an earlier stint at Facts International, she was the firm's Insight Manager, prior to which, Osborne worked for Redshift Research as an SRE, and AXA PPP Healthcare and Benchmark Research as an RE.

In her new role, Osborne will combine her traditional research background with the firm's newly launched social media listening and digital methodologies. MD Janet Gunner comments: 'The addition of Klood technology to the group allows us to offer our clients a complete research toolkit, both offline and online. Ellie joins at a time when blended methodologies are becoming more appropriate for our clients; her diverse research background aligns Ellie well with our clients' needs.'

Web site: www.mmrinternational.com .