Attest Hires Former Google Exec Ali Syed

London-based 'high-volume' MR and consumer insights platform Attest has appointed former Google exec Ali Syed as Chief Commercial Officer.

Launched out of beta in May with $1m in equity funding from investment firm Episode 1, Attest claims to provide market insights at a fraction of the cost of some of the larger agencies, while focusing on hard-to-reach target groups, specifically wealthier, younger and busier audiences who have a low willingness to participate in research.

Syed joins after four years at Google, where he latterly served as Head of New Business UK & Ireland, managing a team of more than 25 across multiple locations. Earlier, he worked in corporate development and sales roles for AIBMS, HSBC Merchant Services, Sainsbury's Bank, and NatWest Bank.

Commenting on the appointment, Attest CEO Jeremy King said: 'Ali is a wonderful addition to our team. Described by colleagues and clients at Google as a true entrepreneur who cares deeply about customers, he fits in so well with how we work. All companies want market research and insights to work so much better, and Ali is already a major part of delivering that as Attest's reach grows across the industry.'

Web site: www.askattest.com .