Funds for Behavioral Data Analytics Firm CoolaData

Israel-headquartered behavioral analytics specialist CoolaData has raised $5.4m in a round of funding, which it will use to drive worldwide growth and extend its reach into Internet of Things (IoT) and enterprise applications.

Serving customers in Europe and the US from offices in Tel Aviv, London and New York, CoolaData's cloud-based behavioral analytics platform provides companies with an understanding of user behavior across multiple-channels. Using the platform, clients can uncover information about user acquisition, predict churn, and understand retention drivers and customer life-time value.

New funding comes from Salesforce Ventures, TEEC Angel Fund and the existing investors in CoolaData's Series A, 83North and Carmel Ventures. CEO Tomer Benmoshe (pictured) comments: 'This new funding will fuel CoolaData's growth, and our ability to reach online businesses, providing deep understanding of user behavior. Our goal is to enable the product and marketing teams of our customers to obtain instant answers on a vast amount of behavioral data.'

Web site: www.cooladata.com .