Maru/edr Debuts Visual Semiotics Research Tool

UK-based Maru/edr - previously known as eDigitalResearch - has launched a digital visual semiotics research tool, to measure and quantify customers' emotional response to brands and products.

Acquired by research, insight and advisory services provider MARU Group earlier this year, Maru/edr offers a range of solutions including customer experience management, voice of the customer (VOC) feedback, and multichannel consumer insight. Its new solution, which uses the Emotional Positioning System methodology, has been developed to measure and quantify nonconscious reaction to various stimuli such as images, logos, statements, written scenarios and short videos.

The online method is integrated with Maru/edr's survey platform offering the ability to quantify nonconscious responses and merge results with other quantitative data. Crispin Boon (pictured), Research Director, comments: 'Through integrating the Emotional Positioning System with our existing survey platform we are able to bring semiotics to businesses as part of a broader VOC solution and offer them a unique take on this thought-provoking discipline with the simplicity and speed of the solution only adding to its appeal'.

Web site: www.maruedr.com .