Lewis Launches 'Observa' Analytics Arm

Global communication agency Lewis has launched an analytics division called Observa, providing clients with a modular suite of tools to uncover audience intelligence, brand reputation, media and influencer relations, as well as market opportunities.

London-based Lewis offers services across the full-spectrum of marketing and communications including public relations, marketing, content, digital, research and advertising. The new Observa division spans four areas: market analysis, community health, business impact and market trends; and within these categories, it currently offers twelve analytics modules.

SVP Giles Peddy (pictured) explains: 'Clients are turning to us every day to help them better understand how they can optimize their marketing and deliver a tangible impact on their business. Across our global network we have a huge amount of analytical capability to support clients in these aims, but we needed to unlock its potential fully. That is what we have done with Observa. Clients will now be able to use our data smart approach to communications to take their campaigns to the next level'.

Web site: www.teamlewis.com .