Sprinklr Valued at $1.8bn after Further Investment

New York City-based social media tracking specialist Sprinklr has secured a $105m round of funding, valuing the company at $1.8bn.

Founded in 2009, Sprinklr offers a range of social media tools for customer relationship, campaign and audience management, and for analytics and reporting. Earlier this year the firm acquired social media aggregation and analysis platform Postano; while last year it bought audience segmentation and management platform Booshaka and location-specific text analytics software specialist NewBrand. In addition, since the beginning of 2015, the firm has expanded to Brazil, Japan and the UAE, adding to its existing operations in the UK, France, Germany, India and Canada.

The latest funding round was led by Singapore-based investment firm Temasek, with participation from Wellington Management Company, and EDBI, the corporate investment arm of the Singapore Economic Development Board, along with Sprinklr's existing investors. The round brings the company's totally funding to $239m.

CEO and founder Ragy Thomas (pictured) comments: 'While some businesses yearn for a world that once was, others see the opportunity to transform their enterprise, putting customers at center of everything they do. Our newest partners - respected investors in public and private companies - see this shift as an unprecedented opportunity for the world's largest organizations to create more value for their customers (and themselves) through a new class of enterprise software that enables more human experiences at scale. So do we'.

Web site: www.sprinklr.com .