Lucid Hires London Bus Dev Leader

Sampling automation provider Lucid has hired Emel Mohammadally as Executive Director of Business Development at its office in London.

Lucid provides access to a pool of more than 80 million respondents, and has headquarters in New Orleans and offices in New Delhi and London. Mohammadally (pictured) joins with fifteen years' MR experience. Most recently, she worked for online communities specialist Verve as Client Onboarding and Innovations Director, before which she was Head of Client Development at Research Now, and AD at Ciao Surveys. She began her career as a Research Manager at Synovate.

EMEA MD Ben Hogg comments: 'Our technologies allow our clients to focus on what they love doing, rather than comparing quotes from multiple vendors and chasing project managers for updates - saving them time and improving their bottom line. Emel is the perfect person to take this message to the market place'.

Formerly known as Federated Sample, Lucid is online at www.luc.id .