Big Sofa Hires Amanda Boote, Prepares for US Opening

In the UK, video big data technology specialist Big Sofa has hired former Infotools exec Amanda Boote for its newly created role of Global Head of Marketing and Business Development, as it readies to open its first office in the US.

Founded in 2005 by former Research International CEO Simon Lidington and organisational psychology specialist Matt Lynch, London-based Big Sofa allows users to upload, edit, analyse and share video and other digital content. Boote (pictured) joins from Infotools, where she served as European Business Development Director, having previously held a similar role at Vision Critical. Before this, she was EVP Global Accounts and Unilever Global Account Director at GfK, and Key Account and New Business Development Director at Synovate; and earlier in her career, she held senior client-side MR roles at Warner Home Video, Leatherhead Food, Findus, Unilever, Premier Foods, and Avon Cosmetics.

Commenting on the news, Lidington said: 'Amanda's appointment signals an exciting time for Big Sofa as we're not only growing our European client base but are about to open our first office in the US. Her considerable knowledge and experience, her excellent track record and her insight will be key elements of our future business development and strategic direction. I look forward to the new clients and projects that Amanda will generate.'

Web site: www.bigsofa.co.uk .