Paradigm Sample Hires Millennial Mix Founder as CRO

US-based Paradigm Sample has hired Millennial Mix (MMX) founder Andy Pyle as Chief Research Officer, to help expand its capabilities across survey programming, testing and analysis. Following Pyle's appointment, Paradigm Sample will resell the MMX Insights Panel as part of its service.

Founded in 2009, Paradigm Sample offers access to more than eight million panellists, and specializes in hard-to-reach populations across the world. In addition, its Paradigm Mobile division offers an approach to real-time active and passive data collection from consumers. Before setting up full service agency Millennial Mix last year, Pyle (pictured) ran his own Austin, TX-based quant research firm for thirteen years, having previously held senior research roles at Dell, Compaq, and IntelliQuest.

Cyrus Deyhimi, Partner and CEO, Paradigm Sample, comments: 'We are thrilled that Andy has joined our team. His extensive market research experience both from a client and supplier side, along with his passion and enthusiasm of the business, will further assist us in continuing to deliver high quality research results that meet our clients' needs.'

Web site: www.paradigmsample.com .