Oracle Launches B2B Audience Data Marketplace

Software giant Oracle has launched what it describes as the 'largest business-to-business audience data marketplace', which includes profiles of more than 400 million business users and one million US companies.

Set up to help B2B marketers improve their targeting initiatives, Oracle Data Cloud's new B2B audience solution integrates proprietary insights from group companies BlueKai, Datalogix and AddThis with partner data. The latter includes B2B data providers like Bombora, Dun & Bradstreet, Infogroup and PlaceIQ; as well as predictive analytics from Leadspace.

The solution is designed to help marketers reach buyers and decision-makers at specific companies; build audiences based on companies that have purchased a specific solution in the past; target professionals who have attended or are considering attending a particular industry event; and reach their prospect and customer databases through digital marketing campaigns. In addition, it enables marketers to link digital spend with both campaign objectives and sales outreach.

Rob Holland (pictured), Group VP of the Oracle Data Cloud, comments: 'Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need. Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company's sales goals by focusing on the accounts it is trying to reach'.

Web site: www.oracle.com .