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Growth for Australia's Isentia
Australia-based media monitoring and intelligence group Isentia has reported revenue up 22.6% to $AUD 155m, and EBITDA up 20% to $AUD 51m. Most of the revenue growth ($AUD 20.5m) came from its acquisition of King Content a year ago.
 Outside the firm's core Australia and New Zealand markets revenue rose by 51% to $AUD 37m. Content marketing agency King Content trebled its client base to 120 in the year, and reported earnings before interest and tax of $AUD 3.5m, contributing to a rise of 17% in group net profit to $AUD 31.1m.
Isentia, which was once known as Media Monitors and sought funds for Asian expansion in 2014 via an IPO, has continued on the acquisition trail since the King Content buy. It snapped up South Korea-based media intelligence firm Social Net Creator in June for an undisclosed sum, and has also been active in Thailand, Vietnam and Hong Kong.
MD and CEO John Croll (pictured) said of the latest results: 'The financial year was another landmark year of growth and diversification for Isentia with exciting developments across our Asia, Australia and New Zealand markets and a major new revenue stream performing well above forecast. Full year proforma revenue from the King Content acquisition increased 68%, year-on-year, well ahead of our expectations at the time of acquisition'.
Chairman Doug Flynn said the results outside ANZ were helped by an eleven percent jump in average revenue per client. Overseas markets now account for 24% of total revenue, with a target of 40% by 2020.
Web site: www.isentia.com .
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