New Head for Healthcare Data Specialist Serum

In the US, big data-driven healthcare marketing agency Serum has appointed Robert Grammatica as Executive Vice President, Managing Director, replacing Tom Reid who is remaining with the firm in a strategic advisory role.

Created as a division of direct marketing firm HackerAgency, Serum uses data and 'human insight' to understand what makes people tick. Grammatica (pictured) joins from ad agency RAPP Worldwide, where he served as Global Chief Healthcare Officer and MD of the New York office. He previously built multichannel healthcare marketing practices at Y&R Advertising, Wunderman NY, and Chapman Direct Advertising.

Spyro Kourtis, CEO of HackerAgency, comments: 'We're thrilled to have Robert join us to lead the Serum agency. His deep expertise in the healthcare space and his passion for innovation and ability to create holistic consumer stories make him the natural choice to lead the business'.

Web sites: www.hal2l.com and www.serumagency.com .