Connexity Sells Bizrate Insights to Time Inc.

US marketing services company Connexity has sold its consumer data company Bizrate Insights to publishing giant Time Inc., for an undisclosed sum.

Previously known as Shopzilla, Connexity samples Internet behaviour to help brands and marketers find and target the most promising audiences on any device. The Bizrate Insights division provides direct buyer feedback on consumers' online store experience, and deploys omni-device buyer and abandonment surveys across more than 2,500 retail web sites in North America and Europe. Retailers can use the service to collect consumer ratings and reviews for free, and subscribe for customized surveys and advanced reporting.

Time Inc. will integrate Bizrate Insights into its affinity marketing subsidiary Synapse Group, and says the deal marks another step in its transformation into a data-driven organization.

Bill Glass (pictured), CEO of Connexity, comments: 'We have been partners with Synapse for many years and are excited to see our partnership evolve to a point where Bizrate Insights and its industry-leading customer feedback products can contribute strategically to Time Inc.'s vision'.

Web sites: www.timeinc.com and www.connexity.com .