MSLGROUP Launches 'Influence-to-Impact' Platform

Publicis comms division MSLGROUP has launched a platform called Conversation2Commerce, which identifies influences, creates content and ideas, and offers targeting, amplification and measurement services.

Set up in partnership with Publicis' Communications and Media divisions, the new service will continuously evolve with advancements in data, technology and channels, according to the company. It is headed by MSLGROUP's Chief Influence Strategist Erin Lanuti (pictured), but is being marketed via all three Publicis divisions.

Guillaume Herbette, Global CEO, MSLGROUP, comments: 'Under Erin's leadership, we've put together an integrated cross-discipline solution that breaks down the traditional barriers that have held influence back from its rightful place at the heart of marketing and strategic communications. This global initiative has the potential to redefine how influence is used in marketing and communications'.

Web sites: www.mslgroup.com and www.publicisgroupe.com .