Ipsos Debuts Global Business Influencers Survey

Ipsos has launched its first syndicated Global Business Influencers (GBI) survey, looking at the media, business, financial, luxury and travel habits of senior executives across the US and fifteen countries in Europe and Asia.

Targets are senior staff in companies with 50 employees or more, who Ipsos says represent less than 1% of the population. Taking a brand-centric approach to media measurement, the study looks first at reach at a total brand level and then by platform, so that advertisers, agencies and media owners can understand what media is being consumed by this audience, and on which platforms.

James Torr (pictured), Senior Director, Ipsos Connect, comments: 'There continues to be a need from advertisers, agencies and media owners to be able to understand, reach and communicate with senior business executives. The GBI survey fits perfectly into the media and advertising world we now exist in and provides a rich insight into the lives of this group who wield so much influence and power in global business'.

Web site: www.ipsos.com .